Continuing to push the boundaries of what a phone is capable of, iPhone XS and iPhone XR take the technology from their predecessor and turn it up to 11. With jaw-dropping all-screen designs, blazing performance via the A12 Bionic, more secure Face ID, and cameras featuring Depth Control, there’s never been a better iPhone. So we built an experience to celebrate these technological feats.
The goal for the iPhone XS website was to create an immersive storytelling journey that effortlessly pulled users through. Using large manifesto-style headlines, concise copy, and seamless transitions between sections, we saw a major uptick in users reaching the bottom of the page. Visit site›
Because iPhone XR shares nearly all of its features with iPhone XS, we wanted the sites to have a similar experience. The only real difference—more color. Visit site›
Here's what people on Twitter had to say about the new iPhone websites.