Tobolic

Apple Pay Japan

Despite being an early adopter of technology, Japan still conducts most of it’s transactions in cash. With the launch of iPhone 7, Japan now had the ability to use Apple Pay for transactions, as well as NFC for transit. And so we thought the best way was to not tell, but show users how easily and effortlessly Apple Pay could enhance their lives. Enter full screen, day-in-the-life video.

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